How to Get More Customer Email Addresses

Get More Customer Email Addresses Businesses typically add more customer email addresses to their list as purchases are made. If this is the only method being used in your company, you’re missing the boat on additional ways of growing a great business asset; your email list. The article below which was put together on, provides eight ways of capturing email addresses. 8 Ways to Collect More Customer Email Addresses  05 August 2014 by Stephanie Miles A small business’ success with email marketing is directly Read More +

Personalizing Emails

Personalizing Emails In the world of email marketing, there’s a lot to be said about personalizing emails. This can be a very time consuming task but the benefits can be significant and measurable. This recent article published at sheds some light on this practice: Bridging the Email Marketing Gap Through Personalization By: Katherine Buchholz October 7th, 2014 While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the Read More +

Encourage Responses to Emails

Benefits of getting responses to the emails that you send out Most marketing emails are sent with the hope of getting the recipient to click on a link in the email. This assumes that the email made it through the spam filters to actually reach an inbox. Well here’s a new twist as published at 7 Reasons to Encourage Subscribers to Reply to Your Emails By John Pollard, Consultant to Return Path Date posted: Mon, Oct 13, 14 | Author: John Pollard | Category: Read More +

Vocus merges with Cision

Cision and Vocus Join Forces Seems to me that the folks at Cision didn’t explore the many, many dissatisfied Vocus clients. For that matter, they may not have even checked out the Vocus platform with all it’s shortcomings. Most mergers seem to be more about adding to the bottom line of a company and/or a bailout of some sort. We, the consumers tend to get forgotten regardless of the marketing hype that will be utilized to sell the new entity. This is an excerpt from Read More +

Automated Email Marketing Software

Customers Relations Management (CRM) combined with automated email marketing software can practically replace a department of marketing personnel while performing many marketing tasks flawlessly. Ecommerce completes the ideal business management software. Until recently this type of marketing automation had a price tag which was beyond the reach of most small and medium size businesses. It’s now an affordable reality and includes many additional business benefits. But I have to caution you here as many companies don’t deliver on their promises. See Email Marketing Rip-Offs. The Read More +

Online Marketing for Small Business

Online Marketing for small business can benefit from methods and tools utilized by large companies. Just about all marketing services can be automated and your life can become simpler while your company benefits from marketing automation. Automation will save your business time and money while providing consistency in your system and results. All marketing services have a few basic functions: Attract customers Automate your business Grow sales Each of these functions can be broken down further into the sub functions depicted below with the bottom line of getting Read More +

Business Software

Wikidepia definition: Business software or business application is any software or set of computer programs that are used by business users to perform various business functions. These business applications are used to increase productivity, to measure productivity and to perform business functions accurately. Some business applications are interactive, i.e., they have a graphical user interface and users can query/modify/input data and view results instantaneously. They can also run reports instantaneously. Some business applications run in batch mode i.e. they are set up to run based on Read More +

Email Marketing

Broadly, the term Email marketing is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements to email messages sent by other companies to their customers. The Madison Logic company posted global data in April 2014 that claimed that 122 billion emails are sent Read More +

What is The Best Autoresponder

Every marketing person and company would like to know what is the best autoresponder. After all, there are so many of them and most are very similar. There are even a few free autoresponders and there’s software available which enables you to build your own autoresponder system. To find the best autoresponder we have to examine the functions which they perform and measure how well they do their job. The Basics: Without going into detail here we can believe that every autoresponder performs its basic Read More +

What is an Email Autoresponder

A common question asked is: “what is an email autoresponder?” Sometimes terms like opt email advertising, opt email lists and others are used to describe this extremely important piece of automating your marketing. Rather than coin my own definition, this is how Wikipedia defines an autoresponder: “An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to Read More +