Category Archives: Email Marketing

Email marketing is a form of direct electronic marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:

How to Get More Customer Email Addresses

Get More Customer Email Addresses Businesses typically add more customer email addresses to their list as purchases are made. If this is the only method being used in your company, you’re missing the boat on additional ways of growing a great business asset; your email list. The article below which was put together on, provides eight ways of capturing email addresses. 8 Ways to Collect More Customer Email Addresses  05 August 2014 by Stephanie Miles A small business’ success with email marketing is directly Read More +

Personalizing Emails

Personalizing Emails In the world of email marketing, there’s a lot to be said about personalizing emails. This can be a very time consuming task but the benefits can be significant and measurable. This recent article published at sheds some light on this practice: Bridging the Email Marketing Gap Through Personalization By: Katherine Buchholz October 7th, 2014 While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the Read More +

Encourage Responses to Emails

Benefits of getting responses to the emails that you send out Most marketing emails are sent with the hope of getting the recipient to click on a link in the email. This assumes that the email made it through the spam filters to actually reach an inbox. Well here’s a new twist as published at 7 Reasons to Encourage Subscribers to Reply to Your Emails By John Pollard, Consultant to Return Path Date posted: Mon, Oct 13, 14 | Author: John Pollard | Category: Read More +

Email Marketing

Broadly, the term Email marketing is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements to email messages sent by other companies to their customers. The Madison Logic company posted global data in April 2014 that claimed that 122 billion emails are sent Read More +

What is The Best Autoresponder

Every marketing person and company would like to know what is the best autoresponder. After all, there are so many of them and most are very similar. There are even a few free autoresponders and there’s software available which enables you to build your own autoresponder system. To find the best autoresponder we have to examine the functions which they perform and measure how well they do their job. The Basics: Without going into detail here we can believe that every autoresponder performs its basic Read More +

What is an Email Autoresponder

A common question asked is: “what is an email autoresponder?” Sometimes terms like opt email advertising, opt email lists and others are used to describe this extremely important piece of automating your marketing. Rather than coin my own definition, this is how Wikipedia defines an autoresponder: “An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to Read More +